Twitter is a popular social media tool. Tweeters share their lives in real-time with messages up to 140 characters long, with photos, videos, and links often included.
We also know that Twitter is a great place to get news and trending topics. Users include #hashtags, and @users to be included in conversations and communities.
For business owners and marketing professionals, Twitter’s selling power is also proving to be increasingly valuable.
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According to Twitter:
-19% of the entire adult U.S. population uses Twitter.
-80% of users access Twitter from a mobile device.
These can mean fairly significant numbers of prospects you can reach. As an illustration, let’s say your company is located in the Minneapolis/St. Paul, Minnesota Metro area. If 20% of all adults fall into your target consumer demographic, that means there are 100,000+ local prospects you can connect with directly, H2H (Human to Human J) on Twitter.
6 Tips for using Twitter for Marketing:
Live Stream Apps like Periscope and Meerkat are new features. They are relatively small, but growing audience all the time.
Video Tweet can expand your tweets to more than 140 character with sounds and images, and it always invites more engagement than word tweet.
Twitter Advertising (promoted tweets)
It’s actually inexpensive to run a targeted, paid Twitter campaign. You can run your first campaign for just $5, and then continue testing what works and boost your most effective ads.
Interest targeting enables you to target groups of like-minded persona groups on Twitter by delivering targeted communications to users based on the topics they connect and engage with on Twitter. Interest targeting ensures that you’re serving up your campaign to users whose interests broadly align with your business.
Manage Ads On-The-Go (smartphone)
This software can analyze your campaigns in real-time, from any location or device, and execute campaign adjustments more regularly. It also allows you to boost the reach of your most effective ads to “similar” tweeters.
Twitter Cards + Lead Capture
In just a matter of minutes, you can launch a successful, targeted campaign on Twitter. With a marketing and sales automation tool like Infusionsoft integrated, the leads you generate can be pushed into a marketing campaign that will consistently deliver personalized follow-up.
These are just 6 of the many ways you can use Twitter to help drive new leads into your sales funnel. Twitter has been exceptionally active in improving their product and service offering to help brands grow. Contact us for further assistance in maximizing your Twitter advertising, lead capture and sales and marketing automation.