|
OUR EXCLUSIVE “FORCED” FREQUENCY MEDIA BUYING PROCESS
MarketShare Masters’ has revolutionized Media Buying. No more computer generated “alleged” frequency!
Now, using your same budget – your company can get significantly better results from your advertising campaign!
“We had tried radio and couldn’t tell if it was working. We saw immediate and significant results – hundreds of new visitors to our website each week with our MarketShare Masters campaign.”
- Chad E, Home Rental Company Owner
Our exclusive 7-step process creates real-life, FORCED FREQUENCY!
This powerful process was developed by our founder Loni Overing, and is based on methods used by the most successful advertisers - the “MarketShare Masters”. After studying and replicating their campaign patterns over and over again, the MarketShare Masters “Forced Frequency” Media Buying process was born. It has helped capture amazing revenue and market share.
“With most campaigns – you hear the commercials “occasionally”. With a MarketShare Masters campaign using a similar budget, you’ll find yourself saying “I hear that commercial all the time!”
The process is also an alternative to old-fashioned computer generated campaigns created by automated media buying software. Many of these “spray and pray” campaigns generated miserable results and left business owners believing that “advertising doesn’t work”.
In some cases, these poorly constructed campaigns actually helped drive the client out of business!
WHY FREQUENCY MATTERS
It has been proven:
A Harvard Business Review Study has demonstrated that all other elements being relatively equal – better Share of Voice WINS!
In other words: Share of Voice = Share of Mind = Share of Market (Revenue)*
By using our exclusive “forced frequency” advertising formula, your business gains better Share of Voice and is put on the “mind shelf”.
This puts you on the customer’s “shopping list” when they enter the “ready to buy” stage. Evidence shows that this translates directly to increased share of market…and revenue.
DO WE HAVE TO SPEND MORE TO GET BETTER RESULTS?
No! In fact, we can often use your existing budget and deliver better frequency and reach. Give yourself the chance to experience the difference using the MarketShare Masters Media Buying process. The first clue that it’s working will be when you hear friends and customers saying “I hear/see your ads ALL THE TIME!”
When the campaign using Loni’s formula began running, our old ad agency sent us an unsolicited note suggesting we were spending too much money per station. Funny thing was – we were spending the same as before. Loni’s schedule was simply much more impactful.
-
Ryan W., Bank Marketing Vice President
If you're ready to be the next MarketShare Master, give us a call. We know how to help!
OUR EXCLUSIVE FREE CREATIVE SERVICES
We’re the only company we know of that doesn’t charge you extra (thousands extra!) for creative services. When you purchase a qualifying media campaign, we’ll provide a package of professional creative services at no additional charge! Call us to discuss details and qualifying purchases.
|
Media planning