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Foundation Products are necessary day-to-day components and initiatives which should be considered before focusing on Maintenance or Growth. As with many things in life, having solid Foundation Products will make the use of Maintenance and Growth Products more efficient and effective.
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Maintenance Products are those that service existing customers - and help grow Share of Wallet.
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Growth Products are those that help gain new customers and capture Market Share. This is the category where true MarketShare Masters break from the pack.
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