Media Buying Agency

Media Buying Services

A media buying service or media buying agency  is responsible for purchasing time and ad space for running advertisements. With media planning and buying, a media buyer must evaluate station formats, pricing rates and media reach. Furthermore the media buying agency has to take the demographics and psychographics objectives of the client in consideration.

The main task of a media buying agency lies within the negotiation of  placement and price  to ensure the best possible value can be secured for an advertisement. At MarketShare Masters you can expect  the best negotiations and purchase audience targeted time and advertising space for the purpose of conveying your message.

Media Buying Agency

We are a leading independent media planning and media buying agency with a unique analytics approach. At MarketShare Masters a client’s return on investment (ROI) should be at the forefront of its advertising efforts.

Media Buyers and Media Planners

Media buyers work with media planners to make the best purchase decisions. The difference between the two is that media buyers negotiate the best media rates and purchase the media while media planners select media to meet a client’s marketing goals.

A media buyer researches the intended target audience and determines what mediums will be most effective in reaching the largest amount of potential customers. Media buyers also make use of product positioning by choosing the right place within the media for your message to appear.

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