Construction Supplier

Construction Supplier

The Brief.

Illustration by Matt Kump.

Brock White, one of the world’s largest suppliers to the construction industry, with locations in the U.S.& Canada was looking to increase brand awareness and drive traffic to their local selection showrooms..

The Plan.

The MarketShare Masters team created a powerful radio campaign designed to increase awareness and drive potential customers to a lead-capture landing page to register-to-win a custom fie pit. The opt-in leads would be used to conduct ongoing B2P (Business to Person) nurturing via a marketing automation tool.

Skills Used.

Media Planning & Buying: 100%
Jingle Production: 80%
Commercial Copy Writing: 70%
Voice Over Acting: 80%
Lead Magnet Design & Campaign: 80%
Marketing Automation: 100%









“It’s incredible when all of our talents come together to make a powerful campaign that produced leads for our client”

-Our media director Amy Mozey-

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