Illustration by Matt Kump.
Brock White, one of the world’s largest suppliers to the construction industry, with locations in the U.S.& Canada was looking to increase brand awareness and drive traffic to their local selection showrooms..
The MarketShare Masters team created a powerful radio campaign designed to increase awareness and drive potential customers to a lead-capture landing page to register-to-win a custom fie pit. The opt-in leads would be used to conduct ongoing B2P (Business to Person) nurturing via a marketing automation tool.
“It’s incredible when all of our talents come together to make a powerful campaign that produced leads for our client”
-Our media director Amy Mozey-